Prospecting
Finding and researching prospects to fill your pipeline.
75 articlesFeatured
Multi-Channel Sequencing for High-Ticket Services
Five touches across 21 days, email, LinkedIn, video, voicemail, break-up email, with increasing spacing signal professionalism rather than desperation.
The 14-Touch Cadence for Discovery Calls
A 14-touch cadence across 5 channels over 28 days generates 3x more discovery calls than email-only at equivalent volume.
Prospecting When Slammed: A 20-Minute Daily Protocol
Five follow-ups (2 min each), three referral nudges (90 sec each), two cold touches with pre-built templates (2 min each). Total: 20 minutes.
The 22-Second Voicemail Script for C-Level Buyers
A 22-second voicemail script for cold calling C-level buyers: name, one specific reason, a curiosity gap, number spoken twice. Three full examples.
The 3-2-1 Daily Prospecting Quota for Solo Consultants
Three follow-ups, two cold touches, one referral ask. Six actions, less than 25 minutes, every business day.
The Mental Ritual: A 3-Minute Pre-Call Routine That Kills Approach Anxiety
A 3-minute pre-call mental ritual for freelancers: 60 seconds of box breathing, 60 reading the prospect's latest post, 30 stating your goal aloud.
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The 3-Tier Lead Magnet System for Outbound
A checklist for cold contacts, a benchmark report for warmed prospects, and a paid audit for late-stage.
The 30-Day Pipeline Rule: Why Your Slow August Was Actually Caused in June
Freelancer pipeline lag: every skipped prospecting week becomes a revenue gap 30 days later. The weekly tracker and two-low-weeks alarm that prevent it.
The 4-Layer Persona Map for Outbound
Personas die in PDFs. This four-layer map (role → priority → trigger phrase → subject line) turns a job title into a sentence the buyer can't ignore.
The Tactical Play Script: A 4-Sentence Cold Email
A 4-sentence cold email template that books meetings: trigger, relevance, proof, ask, under 75 words. Nine fill-in-the-blank versions included.
The 5x5 Account Research Method
Run five focused checks, funding signal, leadership change, recent content, tech stack, competitor angle, and cap the whole process at five minutes.
Video Prospecting: The 60-Second Loom Script
The four-beat Loom script: (1) Open on their website, 5 seconds. (2) Name one specific thing you noticed. 15 seconds.
The 90-Minute Golden Hour Block That Doubled My Agency's Pipeline in 30 Days
A 90-minute prospecting time block before 10 AM, five days a week: review, outreach, follow-up, scoreboard. It doubled an agency's pipeline in 30 days.
Account-Based Prospecting: Landing 25 Dream Logos
Select 25 target accounts using four criteria: budget fit, problem match, geographic or industry accessibility, and growth signal.
Adapting Messaging in Real Time
Every reply falls into one of four sentiment buckets: Warm Interest, Timing Objection, Polite No, or Hard No. Each needs a different next touch.
Anchor Activities: 4 Ways to Keep a Pipeline Full
Four anchor activities keep a consultant pipeline full in 25 to 35 minutes a day: one referral ask, two re-engagements, three follow-ups, four cold emails.
Eliminating Bad-Fit Leads: A Pre-Call Scorecard
A 10-criterion scorecard you run before booking any discovery call, covering timeline, decision-process, prior vendor history, and budget signals.
The Breakup Email: 7 Resurrection Templates
Seven breakup email templates for freelancers to send after 4 to 6 ignored touches, each under 80 words. The top three pull 15 to 22% reply rates.
The Buyer Journey Inversion: Mapping Cadence
Map every prospect to one of four buyer journey stages. Unaware, Problem-Aware, Solution-Aware, Evaluating, and match your outreach content to their stage.
Cadence Design 101: The 5 Variables That Make or Break Your Outbound Sequence
Length, channel mix, message angle, day-of-week, and exit criteria. Change any one and your reply rate swings 3x.
The Champion Map Before You Pitch
Before any cold touch, sketch the buyer, the user, the blocker, and the champion. The 4-box map clarifies whose pain you sell to and whose ego you protect.
Objection Rebuttals: 12 Cold Call One-Liners
Every cold call dies on the same three objections. Twelve sub-15-word rebuttals, tested on 4,000 calls, that turn brush-offs into 90-second conversations.
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