Brand & Assets
Your logo on the signing page, the survey, the status page. Not ours.
Set your brand once (logo, colors, typography) and every proposal, contract, survey, and client status page comes out looking like your studio made it.
On-brand by default: one brand kit flows into documents, signing pages, surveys, and status pages automatically.
“My work is world-class; my PDF looks like Word.” That’s the quiet embarrassment of client paperwork: you charge premium rates for visual taste, then send a proposal in default fonts with a logo pasted at 80% opacity because the margins fought back.
It compounds. The contract goes out through a signing tool wearing that tool’s brand. The intake form advertises the form builder. The project status lives in a tool with someone else’s logo in the corner. Every touchpoint in your client’s journey quietly advertises somebody who isn’t you.
And it costs you the work, not just the pride. Clients hire the operation that looks like an operation. When the proposal, the contract and the status page each wear a different tool’s branding, you read as three freelancers in a trench coat, and the premium client quietly picks the studio that reads as one firm. Nobody writes that in the rejection email; they just go with the other quote.
You can’t art-direct every document when you’re one person, or a small team on deadline. The only fix that survives real workloads is a system: define the brand once, and make everything inherit it without anyone thinking about it.
Set it once in My Studio, and it flows into everything
Waco3’s Brand tab holds your company profile (name, tagline, contact, services), your logo, your brand colors grouped into primary / accent / neutral, and your primary and secondary fonts. You set it during the one-minute onboarding and refine it whenever you like.
From then on, it ripples automatically:
- New documents inherit the brand: themes apply your colors and type, and PDFs export on-brand.
- Signing pages carry your logo on paid plans, so the contract moment stays yours.
- Surveys wear your identity: your logo and colors on every intake form.
- Client status pages open branded: the “where’s my project?” page looks like your studio built it.
- The AI knows who you are: your company profile feeds its drafting context, so proposals describe your actual services.
Change the accent color once and the proposal, the survey, and the status page all update. That’s the difference between “a brand kit” and a brand that’s actually enforced.
A real asset library, not a downloads folder
Every image you upload anywhere in Waco3 lands in the Assets tab automatically, with metadata and a “used in…” trail to see exactly which documents use an image before you touch it. Assets that appear in published work are protected from accidental deletion, so you can’t break a live proposal by tidying up.
No more re-uploading the same logo weekly, no more hunting through Drive for the current version. And when you need imagery you don’t have, built-in stock photo search puts a built-in stock photo search, straight into your library.
Whose name is on the work?
On the Free plan, shared surfaces carry a discreet “Made with Waco3.io” badge. On Pro and Studio, the badge disappears automatically and your logo takes its place on shared documents, signing pages, surveys, and client status pages, with per-share control when you want it.
For a solo freelancer, that’s the “look like a studio” move: every artifact a client touches (from the contract to the project page) presents a coherent, branded operation. For a team, it means nobody can send an off-brand document, because on-brand is the default. See how teams share one brand kit on the agencies page.
Common Questions